Parents decide on your school before they have seen it.
Most families look a school up before they book a visit, and much of what they find is out of date. We find what parents are told about your school and put it right, so more of them come to your open morning.
Ask for the free checkOr start on your own: the open-morning booking-path checklist, one page, free, no email needed.
Written for heads, bursars and registrars at independent schools in Hertfordshire and nearby.
Three places a parent looks. Three different schools.
This is a real pattern from an independent school in Hertfordshire, with the details changed. The school had opened a senior section the year before.
- Ages
- 3 to 16
- Senior school
- Yes, to GCSE
- Fees
- £6,750 a term
What a parent is told insteadMarked like this is out of date
Each of those answers was right once. Listings sites change when someone tells them to, search shows whatever your own pages still say, and chat assistants repeat both. So a family looking for a senior school can be told you don’t have one, and never book the visit.
What we do for schools
What parents are told
Search results, listings sites and chat assistants checked against what is true about your school, then corrected where we can reach them.
The path to a visit
The steps a parent takes on a phone to book a visit: the visit button, the next date, fees and a number one tap away. Rebuilt where it needs it, a line changed where it doesn’t.
Every enquiry answered and followed
Every enquiry acknowledged the same day, logged and chased, with one list each morning of who hasn’t been written to. A person sends every reply.
Time back for staff
First drafts from the records you already keep: pupil reports, the parent newsletter, trip letters, governors’ minutes. A person checks and signs off. No pupil data leaves the school.
The tools staff use, kept in order
School-managed accounts, a written position on which tools may touch pupil data with the evidence governors ask for, and a reminder before each subscription renews.
Keeping it right
A termly check that listings, dates and pages still say what is true, with fixes made as they come up and a short note to the head.
These are the six we are asked about most, not the whole list. If the thing eating your week is something else, describe it in a line. Most of what we build started as a problem a head or bursar put into one sentence.
What it costs
£15,000 to £29,000 a year
One family’s prep school fees for a year, including VAT.
Lose one at the booking stage and that is what goes. A booking path that loses one family in ten is the most expensive page on your site.
What putting it right costs
Free
One page. No email needed.
The steps a parent takes on a phone to book an open morning, and the six places to make the journey shorter. Tick off what already works; what is left is your fix list.
Download the checklist (PDF)
£499 plus VAT
Ten working days.
Everything a parent is told about your school, checked against what is true. The six checklist points tested on your own site. What to fix first, in the order it affects admissions, and where a staff tool would earn its keep.
Ask for the reportQuoted with the report
You see the price before you decide.
We correct the listings, repair the pages and put the right facts where parents find them. No web team needed: we make the changes with the access you give us, or hand your team the instructions.
Who does the work
Dan O’Sullivan, from first email to finished fix. I taught secondary science through Teach First before I moved into technology, so I know what a school’s week asks of its staff. Last year I advised a school on a reporting tool that gave its SENCo and teachers time back, with no pupil data leaving the school. It was a reminder of how much a school gains from technology that is chosen with care and set up by someone who knows what it is like to work inside one.
I live in Hitchin with three young children, so I have sat on the parent side of an open morning as well. Daio is small on purpose. There is no account manager and nothing is handed off.
How it starts
- Reply to the email you received, or write to daniel@daio.uk.
- We send you the free check: the questions we ask about your school, and what came back.
- If there is something worth fixing, you choose the report, the fix, or neither. If it’s not for you, one reply and we stop writing.